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About Sauber

The Sauber Group is in its core a Cambodian company and proud of its roots. As it is also a joint venture between Cambodia, Thailand and Germany, it will stress the strengths of each culture to create a unique company culture.
The company credo is to turn standard processes and services into outstanding experiences for our customers. It clearly targets to disrupt markets and to grow aggressively and profitable.
Sauber aims to become a conglomerate of businesses which can be aggressively multiplied all over Cambodia. Ultimately, the target is to go public with a strong and recognized brand.
At the core of the business is the idea to connect traditional trade with E Commerce in a multi-channel system. Classical market approaches such as the development of Sauber Mini Malls are combined with alternative sales channels like E commerce, direct sales for B2B and telesales.
With Cambodia as its home base, it is the target to expand into other countries in the region as well when the conditions are right.

  • vision
    Sauber Trading will have several units concentrating on following markets:
    Sauber Trading Industry: includes the sales and distribution of (in a wider sense) industry related products such as ABUS locks or lubricants. Main target is B2B market.
    Sauber Trading Health: includes the sales and distribution of health items such as vitamins, medical supplies or medicine.
    Sauber Trading Consumer: includes the sales and distribution of B2C orientated products.
    Vision 2030 turnover: 1 Million Dollar
  • Mission
    Sauber aims to become a premium brand for its customers. It is targeting the upper and the upper segment of each market and must provide the required quality without exemption. Sauber will develop its own branded products where it makes sense and it can cover the target segments. In addition, Sauber aims to become a reliable and successful partner for quality foreign brands to enter the Cambodian (or other markets). Sauber is distinguishing itself from the competition by stressing service orientation, cleanliness, modernity, quality, speed and innovation.
    The business unit Sauber Trading is responsible for all activities connected with sales towards B2B customers. It will generate turnover and profit by selling products of various brands via direct sales, dealers, ecommerce, telesales.
    The distribution of ABUS is the first step into a multi-brand approach to customers.
  • Core Value
    Sauber aims to become a premium brand for its customers. It is targeting the upper and the upper segment of each market and must provide the required quality without exemption. Sauber will develop its own branded products where it makes sense and it can cover the target segments. In addition, Sauber aims to become a reliable and successful partner for quality foreign brands to enter the Cambodian (or other markets). Sauber is distinguishing itself from the competition by stressing service orientation, cleanliness, modernity, quality, speed and innovation.
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